AI is about this scary if you think about it...

5 really obvious reasons why we shouldn’t fear AI

One of the classic thinking problems we encounter in contemporary pop science is the age old problem of intelligent machines, or AI (artificial intelligence). It makes people nervous. Even smart, successful boffins like Bill Gates and Stephen Hawking. The idea of intelligent, sentient computers conjures images of robots taking over the world and enslaving mankind, probably because we’ve grown up …

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Shakespeare and Hip Hop? The cognitive bias of art appreciation

  When it comes to defining great art and literature, most people encounter a thinking problem that explains what Man Vs. Brain is all about. That separation between the role our unconscious emotional brain plays in our thinking versus our logical, rational thought processes. The reason why art and literature make such a good example is the fact that, logically …

Artificial Intelligence in context

Context: What brains, AI and the Internet of Things have in common

  Anyone who’s ever fiddled with the Yoast SEO widget on WordPress will know making sense of your words to an algorithm like Google is, of course, all about labelling your content in the right way to give Google some context about the meaning. Context (or lack of it) is the thing that makes inspirational quotes so meaningless. Context changes …

This was the future... once

Advertising and marketing: Here to stay or things of the past? Both AND neither…

  Next month I’m speaking at this Meetup event titled “The way we think about technology and experience design”. To preview some of the ideas I’ll be exploring, here’s a few thoughts about the role confirmation bias (a.k.a “myside bias”) plays in our workplace decision making. Is it time to rethink our basic assumptions about the necessity of advertising and …

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Why “Inspirational Quotes” make you appear shallow by trying to appear deep

  Enough already with the inspirational quotes. Inspiring epithets from the great and the good. We’ve all seen them, heard them, scrolled by ignoring them. Sage like wisdom, abstracted to the point of banality. Purgatory for the meaning and sentiment of well chosen words. These snippets of vanilla wisdom have become not just a blight of social media, Powerpoint decks …

The “Social Media Marketing Paradox” explained with chaos theory, neurochemistry and jellyfish

A moment of clarity is a rare thing in the world of social networks. We can’t really describe their purpose, exactly, but we use them all the time. We get value from them but it’s hard to measure, hard to predict and for social media marketing teams around the world, hard to get the results they want when they try …

Caught in the Disruption trap: Why job cuts can’t save Microsoft

I don’t know why anyone is surprised Microsoft just axed 14% its workforce. It’s a company with deep pockets, filled by annual profits of $billions from its legacy position as the operating system of most desktops and laptops. It’s global. Microsoft owned properties like MSN used to rank consistently in the top 3 online destinations in the US, EMEA and …