Think you’re not sexist? Think again: A thinking tool for fixing gender bias.

Are you a sexist? The chances are you’ll answer that question with a “no”. But how do you know? You might not mean to be sexist, but have you ever tested the assumption with a logical, rational measure? You’ll probably answer that question with a “no” too, because you don’t need to prove it to yourself… because you’re not a …

Crap Hammer

The Reverse Formulation Bullshit Detector – or “Crap Hammer”

The interesting thing about thinking tools is the fact they don’t have to be complex philosophical or psychological concepts. In fact, the simpler they are, the better they work. Especially on concepts like bullshit. Thinking tools, in that need for simplicity, are like a hammer or a screwdriver. If you needed a manual to operate a hammer (as opposed to …

eBook publishing diary – Part #4: The “self-publishing half-life work cycle” and 10 practical tips for social media marketing

Okay. So you’ve published. What now? Sit back and wait for the monies to start rolling in? No. Now the work you have to do changes, which is really the toughest part to get used to with self-publishing. The writing process takes you into a consistent, focused routine. This is the longest period in the self-pub cycle. Then you change …

eBook publishing diary – Part #3: KDP vs. Smashwords vs. Scribd or “You can’t handle the truth!”.

  So you think you’re ready to publish?  Do you think Tom Cruise was ready for Jack Nicholson when he flew out to Guantanamo Bay to be subjected to homophobic abuse by an angry old man over breakfast?  The answer to both questions is, of course, “No”.  I wasn’t ready for publishing.  I was prepared, yes, but did I know …