The “Social Media Marketing Paradox” explained with chaos theory, neurochemistry and jellyfish

A moment of clarity is a rare thing in the world of social networks. We can’t really describe their purpose, exactly, but we use them all the time. We get value from them but it’s hard to measure, hard to predict and for social media marketing teams around the world, hard to get the results they want when they try …

It’s Crap Hammer time: See it working for yourself…

A couple of weeks ago I published a prototype thinking tool called “The Reverse Formulation Bullsh*t Detector” or “Crap Hammer”. This week, I’ve taken it out there into the world of LinkedIn Job listings to demonstrate its effectiveness. Take a look at the results… like all thinking tools (and tools in general) it’s not designed to be a stand alone …

Is childhood play just one big copyright breach? Creation, cognition and your brain.

It should be simple to understand. If you want to do anything with a character from a comic book (like write your own story, make a tee shirt, produce artwork etc.) you have to get a license and respect copyright. If you can’t get a license, don’t breach copyright. But it’s not that simple is it? Why? Because the journey …