Advertising and marketing: Here to stay or things of the past? Both AND neither…

  Next month I’m speaking at this Meetup event titled “The way we think about technology and experience design”. To preview some of the ideas I’ll be exploring, here’s a few thoughts about the role confirmation bias (a.k.a “myside bias”) plays in our workplace decision making. Is it time to rethink our basic assumptions about the necessity of advertising and …

The “Social Media Marketing Paradox” explained with chaos theory, neurochemistry and jellyfish

A moment of clarity is a rare thing in the world of social networks. We can’t really describe their purpose, exactly, but we use them all the time. We get value from them but it’s hard to measure, hard to predict and for social media marketing teams around the world, hard to get the results they want when they try …

Caught in the Disruption trap: Why job cuts can’t save Microsoft

I don’t know why anyone is surprised Microsoft just axed 14% its workforce. It’s a company with deep pockets, filled by annual profits of $billions from its legacy position as the operating system of most desktops and laptops. It’s global. Microsoft owned properties like MSN used to rank consistently in the top 3 online destinations in the US, EMEA and …

Islamic School Plots to UFOs? The cognition of conspiracy theories

Humans love conspiracy theories. We can’t help it. Creating plots, schemes, unseen forces and secret organisations to explain the world around us is actually wired into our brains. It stems from a thinking process we all develop as babies and forms completely between the ages of 3 and 4, called the Theory of Mind. It’s extremely powerful and evolutionarily was …

Dinosaur economics, wave physics & saucepans: the cognition of employment

Next week I’m delighted to be talking at Huckletree, London to the members of KindredHQ – a collective of freelancers, contractors and self-employed people who, like me, don’t have a traditional “job”. We are the self-employed. But how can you give yourself a job? Jobs don’t work like that, do they? You get one, you don’t invent one. But we …