Why “Inspirational Quotes” make you appear shallow by trying to appear deep

  Enough already with the inspirational quotes. Inspiring epithets from the great and the good. We’ve all seen them, heard them, scrolled by ignoring them. Sage like wisdom, abstracted to the point of banality. Purgatory for the meaning and sentiment of well chosen words. These snippets of vanilla wisdom have become not just a blight of social media, Powerpoint decks …

The “Social Media Marketing Paradox” explained with chaos theory, neurochemistry and jellyfish

A moment of clarity is a rare thing in the world of social networks. We can’t really describe their purpose, exactly, but we use them all the time. We get value from them but it’s hard to measure, hard to predict and for social media marketing teams around the world, hard to get the results they want when they try …

It’s Crap Hammer time: See it working for yourself…

A couple of weeks ago I published a prototype thinking tool called “The Reverse Formulation Bullsh*t Detector” or “Crap Hammer”. This week, I’ve taken it out there into the world of LinkedIn Job listings to demonstrate its effectiveness. Take a look at the results… like all thinking tools (and tools in general) it’s not designed to be a stand alone …

Think you’re not sexist? Think again: A thinking tool for fixing gender bias.

Are you a sexist? The chances are you’ll answer that question with a “no”. But how do you know? You might not mean to be sexist, but have you ever tested the assumption with a logical, rational measure? You’ll probably answer that question with a “no” too, because you don’t need to prove it to yourself… because you’re not a …

Crap Hammer

The Reverse Formulation Bullshit Detector – or “Crap Hammer”

The interesting thing about thinking tools is the fact they don’t have to be complex philosophical or psychological concepts. In fact, the simpler they are, the better they work. Especially on concepts like bullshit. Thinking tools, in that need for simplicity, are like a hammer or a screwdriver. If you needed a manual to operate a hammer (as opposed to …

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“For the rain it raineth every day” – Shakespeare vs. cognitive bias & linguistics

The 450th anniversary of Shakespeare has the whole English speaking world jumping with excitement. Of course it does, he’s the greatest playwright that ever lived, right? How do you know? It’s not just a critical opinion, based on evidence, it’s also an assumption. Assumptions are the name we give to cognitive bias behaviours, and in when it comes to the …