It’s Crap Hammer time: See it working for yourself…

A couple of weeks ago I published a prototype thinking tool called “The Reverse Formulation Bullsh*t Detector” or “Crap Hammer”. This week, I’ve taken it out there into the world of LinkedIn Job listings to demonstrate its effectiveness. Take a look at the results… like all thinking tools (and tools in general) it’s not designed to be a stand alone …

eBook publishing diary – Part #4: The “self-publishing half-life work cycle” and 10 practical tips for social media marketing

Okay. So you’ve published. What now? Sit back and wait for the monies to start rolling in? No. Now the work you have to do changes, which is really the toughest part to get used to with self-publishing. The writing process takes you into a consistent, focused routine. This is the longest period in the self-pub cycle. Then you change …