Why “Inspirational Quotes” make you appear shallow by trying to appear deep

  Enough already with the inspirational quotes. Inspiring epithets from the great and the good. We’ve all seen them, heard them, scrolled by ignoring them. Sage like wisdom, abstracted to the point of banality. Purgatory for the meaning and sentiment of well chosen words. These snippets of vanilla wisdom have become not just a blight of social media, Powerpoint decks …

The “Social Media Marketing Paradox” explained with chaos theory, neurochemistry and jellyfish

A moment of clarity is a rare thing in the world of social networks. We can’t really describe their purpose, exactly, but we use them all the time. We get value from them but it’s hard to measure, hard to predict and for social media marketing teams around the world, hard to get the results they want when they try …

Explaining the Facebook data ethics issue: Nazis, topless models & Stanley Milgram

There’s a lot been written of late about that Facebook data experiment. You know the one I mean. The one where, without taking any of the basic ethical measures a regulated scientist would take before undertaking research, Facebook conducted a massive scale psychological research piece. 689,003 users unwittingly took part in an experiment by data scientist Adam Kramer to study …