Hurricanes, cognitive bias and “what’s in a name?” – Gender bias update

Thanks to the Proceedings of the National Academy of Sciences of the United States of America we’ve got a good example of sexist cognitive bias in operation. (See ManVsBrain.com essay “Think you’re not sexist? Think again: A thinking tool for fixing gender bias”). Kiju Jung, a doctoral student in marketing at the university, and marketing professor Sharon Shavitt have published …

Think you’re not sexist? Think again: A thinking tool for fixing gender bias.

Are you a sexist? The chances are you’ll answer that question with a “no”. But how do you know? You might not mean to be sexist, but have you ever tested the assumption with a logical, rational measure? You’ll probably answer that question with a “no” too, because you don’t need to prove it to yourself… because you’re not a …

Crap Hammer

The Reverse Formulation Bullshit Detector – or “Crap Hammer”

The interesting thing about thinking tools is the fact they don’t have to be complex philosophical or psychological concepts. In fact, the simpler they are, the better they work. Especially on concepts like bullshit. Thinking tools, in that need for simplicity, are like a hammer or a screwdriver. If you needed a manual to operate a hammer (as opposed to …

Wyle E Coyote teaches us how our brains work

Work cartoons, kids & coyotes: how both your minds see data…

  Take a look at the picture above. This demonstrates how your mind works.  Not just yours, but humans in general.  What it shows is the relationship between your rational mind and your unconscious mind.  It’s not obvious, because neither your reason or your unconscious are easy to spot, we just experience them as our ‘thoughts’.  But in fact, they …