The “Social Media Marketing Paradox” explained with chaos theory, neurochemistry and jellyfish

A moment of clarity is a rare thing in the world of social networks. We can’t really describe their purpose, exactly, but we use them all the time. We get value from them but it’s hard to measure, hard to predict and for social media marketing teams around the world, hard to get the results they want when they try …

Caught in the Disruption trap: Why job cuts can’t save Microsoft

I don’t know why anyone is surprised Microsoft just axed 14% its workforce. It’s a company with deep pockets, filled by annual profits of $billions from its legacy position as the operating system of most desktops and laptops. It’s global. Microsoft owned properties like MSN used to rank consistently in the top 3 online destinations in the US, EMEA and …

eBook publishing diary – Part #4: The “self-publishing half-life work cycle” and 10 practical tips for social media marketing

Okay. So you’ve published. What now? Sit back and wait for the monies to start rolling in? No. Now the work you have to do changes, which is really the toughest part to get used to with self-publishing. The writing process takes you into a consistent, focused routine. This is the longest period in the self-pub cycle. Then you change …