Hurricanes, cognitive bias and “what’s in a name?” – Gender bias update

Thanks to the Proceedings of the National Academy of Sciences of the United States of America we’ve got a good example of sexist cognitive bias in operation. (See ManVsBrain.com essay “Think you’re not sexist? Think again: A thinking tool for fixing gender bias”). Kiju Jung, a doctoral student in marketing at the university, and marketing professor Sharon Shavitt have published …